I aim to bring value by crafting a spectacular visual experience on any screen, on any platform and in any space. The more original, diverse and inspirational, the better.
My love for moving image is fuelled by the vast potential which it harnesses. Fundamentally, as a medium, it is a more immediate and emotional way of engaging with an audience, distilling the tone and ethos of a brand with brevity and dynamism, and with the power to be distributed with speed, clarity and economy on a variety of platforms. It breaks through the more traditional methods of static branding, bringing life and flexibility to a brand, allowing it to expand, react and interact in three dimensions; in an increasingly digital market place this evolution seems to me not just useful, but vital.
With over 15 years experience as a director and a creative, I have benefited from working across a vast spectrum of projects with multiple agencies. This has given me a detailed knowledge and understanding of both the technical side of film-making aswell as the crucial creative side, involving story-telling elements such as pacing, narrative style and clear communication. My most formative clients have included the BBC, DeBeers, C&A, Sferiq, Fruit Of The Loom, GSK, RSA, and ITV while internationally I have worked with companies like MBC Group, CNA (Channel News Asia) and Sakshi TV.
I studied Fine Art and Graphic Design at Central St Martins and continue to produce and sell my own work to this day, ranging from painting in oils to installations. This, along with my passion for a variety of different art forms such as theatre and of course cinema, is a crucial source of inspiration in my work, allowing me to keep my finger on the pulse of the constantly shifting ground of style, design and the advance of the use of technology in the arts.
. D&AD IN-BOOK TV Promotions & Programme Junctions: ART REVEALED ON THE BBC (2012 Annual)
. CREATIVE REVIEW PHOTOGRAPHY ANNUAL - Advertising, Best In Book- ART REVEALED ON THE BBC
. CREATIVE CIRCLE 2012 - Best Cinematography - Nominated
. International Eyes & Ears Awards - Special distinction in the best On-Air Promo for non fiction programme:
. Design Week Awards - Broadcast Design (Short Listed): ART REVEALED ON THE BBC
Other awards include;
. X2 World promaxBDA - Gold
. X3 PromaxBDA Asia - Gold
. X3 PromaxBDA Arabia - Gold
Work featured in:
. Creative Review
. Design week
. Stash media