A BBC commission to design and create a trailer for their "Art Revealed Season", in association with Red Bee Media. My concept was simple and clear; by going back to basics and using the very raw materials of painting, ie paint itself, we can unravel the mystery surrounding painters and their most valuable tool, and ultimately unlock the vivid human responses that can be aroused by various uses of colour, form and light.
For example, through the use of light, speed of movement and tone, the colour blue can plummet from the literal freedom and release of a sundrenched sky to the abstract depths of despair; a bloody red can drown a room with existential angst in the hands of Rothko then, in a heartbeat, soar to being the essence of vitality and passion on the end of another painter's brush.
Technically, undertook an extensive period of testing, using the paints themselves in a variety of circumstances and colour combinations, to achieve the most explosive and dynamic effects, all shot and captured on camera.
In association with: Red Bee Media