During my time as Head of Motion at Interbrand, I was asked to design a video showcasing the company and it's work. We decided to use a range of the company's most diverse and successful campaigns as case studies and to attribute to each of these a symbol or motif.
Whilst designing each motif, I took as my inspiration the staff of Interbrand, given that it comprised of some of the most diverse, creative and unique individuals the industry has to offer, who gel together to produce the most dynamic and original campaigns. I therefore scoured the desks of all the staff, asked for their input on themselves and each other to come up with a range of symbols, from eggs to teapots, ducks to panthers. I then matched these symbols with the best-suited case studies (for example, the teapot which constantly graced the desk of one designer, was a perfect match for the BBC campaign, with its' classically British image as "Auntie").
Once selected, I brought all these symbols together and united them in a clean, bold colour palette, moving with a fluid, gentle pace that would compliment rather than distract from the on-screen text.
These symbols could then be united to create a dazzling landscape of individual identities that collectively reflect the broad brilliance of the Interbrand offer, not just nationally but internationally.